Yuzu Kyōdai
Yuzu Kyōdai
– the decoders of culture.
Services
Positioning
Visual Concept
Logo Evolution
Web Design
Web Development
Copywriting
Yuzu Kyōdai is a cultural insights and semiotics practice that helps leaders make stronger strategic decisions. Based in Tokyo, Shanghai and Singapore, Yuzu Kyōdai specializes in decoding subconscious decision making, to help clients around the globe deeply understand their consumers.
Concept
Culture’s Editorial Team
The design system we developed is inspired by lifestyle magazines: their unique editorial style and their deeply plugged-into-culture look and feel.
Even though Yuzu Kyōdai is a consulting firm, the team‘s value lies in a deep connection with consumer culture. Yuzu‘s projects observe consumption behaviors, analyse which new trends are relevant for clients, and track how cultural narratives are shifting and evolving.
However, the element that truly sets Yuzu apart from their competitors is their human spirit. This team is made up of freakishly smart, wildly passionate and nerdy human beings, who dive into culture every day for two reasons: because they believe in its power, and because they love it.
Within the international scene of cultural insight consultancies, we wanted to be known as the most tapped-in team. Our brand should feel both premium and nerdy, a smidge tongue-in-cheek while still delivering the highest quality in strategy work.
Sven Palys, Founder & Co-CEO
95% of consumer decision making is unconscious– so at Yuzu we take market research one step further. We believe that the best strategies are informed by both the conscious and the subconscious.
Creative Direction
Marina Assreuy
Positioning
Verena Bahlsen
Design
Marina Assreuy & Nathalia Milis
Web Design
Marina Assreuy
Web Development
Jens Vahle
Copywriting
Verena Bahlsen
Motion
Arturo Urquiza